Adverts L
British Lamb - 2002
Legal & General - 1990
Lego - 2009
Lemsip - 1992
Lenor - 1992
The Lion King - 1995
Liquorice Allsorts - 1991
Bassetts Jelly Babies - 2003
Listerine - 1991
Little Chef - 1995
Better times for the Little Chef chain in the mid-90s, as it was still a well known force in the service station market. Via various buyouts and mergers, the chain grew throughout the 70s, 80s and 90s, even ending up a part of the Granada empire in the late 90s. However the 2000s were less kind. With the chain failing to modernise and losing the interest of their family audience, store numbers contracted and the group fell into administration more than once. Even a last ditch attempt to revive affairs with Heston Blumenthal wasn't enough, with the last remnants of the original chain disappearing in 2018.
Living - 2000
Lloyds Bank - 1993
Lloyds Bank - 1994
The Lightning Loot - Another Tales of the Black Horse ad. A giant wants to buy a new cart from the local salesman, but is a little short on funds at the moment. Never fear, as the nearby Lloyds Bank branch can approve a personal loan on the spot. They apparently don't even mind if you demolish the branch in the process of applying, although I remain less convinced about this detail.
Lloyds Bank - 1995
Lloyds Bank - 1996
Lloyds TSB - 2000
An extended ad marking the dawn of the new millennium from Lloyds TSB, as it was then known. After thanking all of their staff and their families for all their hard work over the previous year with behind the scenes filming footage from their latest commercial, it then launches into the new commercial itself. With the song 'What Can I Do' from The Coors providing the backing.
Lloyds TSB - 2001
Lloyds Bank - 2016
Initially after the demerger of Lloyds TSB, the new bank of the Black Horse got the short end of the stick advertising-wise. Whilst TSB got beautiful artistic animation with Patrick Stewart narrating, Lloyds plumped for a series of less than inspired slideshow-style ads. In 2015 however to celebrate their 250th anniversary, the bank saw a return to form with the quality of its advertising. A long and heavily artistic trailer featuring black horses throughout the ages was put together, set to the song Wings by Birdy. The ad was used throughout 2015 and into 2016 for their birthday year in long form, then briefly disappeared for a new campaign before reappearing in a shorter re-edited form later in 2016.