BBC HD

The main idents for BBC HD were filmed sequences featuring a clever mix of ordinary scenes with the diamond device appearing and providing a glimpse of something much grander and more dramatic. In this ident, a group of dogs are pulling on leashes in the park, before revealing a pack of sled dogs battling arctic conditions.

• Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image

A cat chasing birds by a picnic site breaks away to reveal a lion hunting prey in the wild.

• Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image

Some children fishing in a lake capture a small fish, or possibly a huge shark if you believe what you see in HD!

• Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image

A short sting based upon the dogs ident.

• Expand Image Expand Image Expand Image Expand Image

Another short sting for the channel, this time based upon the cat/lion ident.

• Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image

A slide promoting what's coming up next on the channel. The background is static in this, with the foreground logo and text animating on.

• Expand Image Expand Image Expand Image

Another slide to promote the 'Viewers Choice' on BBC HD, featuring programmes voted for by the public as most popular to see again. This time both foreground and background are animated.

• Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image

Most programme trailers for the channel were double produced alongside the regular trailer for BBC One/Two etc, but with the voiceover mentioning BBC HD and endboard graphics changed. Various endboard colours were available. Here Graham Norton voices the BBC HD trailer for 'Over The Rainbow' with a purple/silverish background.

• Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image

A green endboard to the BBC HD programme trailer this time.

• Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image

Another programme trailer, this time ending with an orange endboard.

• Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image

One more programme trailer this time for Tropic of Cancer with the endboard in yellow.

• Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image

Not promoting a particular show this time, this trailer is one of several produced using some of their best high definition footage and narrated by Sir David Attenborough for the purposes of overall promotion of the BBC HD channel. This sequence features the camera panning over waterfalls.

• Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image

Another Attenborough narrated channel trailer for BBC HD, this time using footage of lions in the wild.

• Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image Expand Image