Channel 4 - 2004-2015

The Channel 4 logo is formed from elements of an inner city block of flats.

Bails of hay (some even on fire... and some even flying in mid air) make up the 4 when viewed from the correct angle.

The Channel 4 logo is formed from electricity pylons this time round.

Lots of signs in the roadworks this time round.

UFO's in the night sky form up the Channel 4 Logo as they come together, almost reminiscent of the Channel's original blocks idents of the 80s/90s.

A drive through Downtown America, with all those big floating-in-mid-air sky-scrapers.

As if the others weren't surreal enough, a group of somewhat surprised people now find their quiet game of bowls interrupted by... flying hedges.

This time round a market provides the abstract setting for another Channel 4 ident.

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Break bumpers and promos follow a slightly different style. The 4 is shown in 3D, in a sort of stencilled effect, with pictures remaining visible through the gaps.

The new ECP style.

Menus over the idents are out since the relaunch, hence they appear before breaks instead. A list of upcoming programmes is displayed, with the text whatever one the announcer is talking about enlarged to highlight it.

An example of the new style promos.

The Channel 4 logo is made up from abstract rocks in the ocean as the camera pans around in this ident.

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Coming back from a break on a show which requires a lot of content warnings, such as in this case where there are scenes of surgery, Channel 4 would include continuity at the end of each break over an animated slide.

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Designed to look like the streets of Tokyo for the formup of the 4 this time round. One that usually required quite a long playout from the pres department too.

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An American Diner is the setting for the 4 blocks this time.

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A rollercoaster is the setting for the ident this time round, and it's definitely one of the more 'blink and you'll miss it' of the set.

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With The Simpsons being quite a big ratings puller for them, Channel 4 commissioned the producers to make this ident sequence for them with a decidedly less subtle than usual appearance of the 4 blocks. This was to eventually be reused in the show itself.

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Marcus Bentley provides continuity for 4 here, in a time before he followed Big Brother over to Channel 5. Speaking over the top of a construction site in Dubai with a helicopter flying overhead, which provides the setting for this ident. Another one which usually required a long playout to be seen properly.

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One of the later idents of the set to appear, the Abbey ident was quietly slipped in to a few junctions towards the end of 2010, before getting more of a showing as part of Father Ted night on January 1st 2011.

Set in Blackpool, the Channel 4 logo is made up from multiple recognisable buildings from the seaside town. This airing dates from Christmas Day 2014, yet remains completely devoid of any festive branding.

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