E4 - 2013-2018
In 2013, after 6 long years, the presentation package on E4, Channel 4's spinoff entertainment channel targeting a younger demographic, was refreshed. Out went the surreal idents with teddy pigs to be replaced with... well... a different set of surreal idents. This time round, each ident features a character referred to as Eefer and his dog in various locations and situations. Although the plans were to try and turn Eefer into something of a mascot for the channel, the concept was never really developed further beyond the initial launch set of idents.
E4 (Cafe) - 2016
After the 2013 rebrand, each ident features a character referred to as Eefer and his dog in various locations and situations. Text and graphic elements in each ident were designed to be replaceable, theoretically allowing the set to be easily updated to remain topical as time goes on. Although this facility ultimately ended up being little used by the station.
E4 (Student Digs) - 2016
Eefer settles down to watch television in his student digs, complete with multiple throwbacks to the previous presentation package. In this 2016 example, some of the changeable text areas have been used to add their 'Channel of the Year' accolade. Meanwhile The Big Bang Theory has taken over the mantle from Friends as the programme they often make tongue in cheek references about the number of repeat showings on the channel.
E4 (Caravan Park) - 2016
E4 (Slide) - 2016
An example of the general slide style used by E4 from the 2013 rebrand onwards. This particular example follows the airing of the We're The Superhumans Paralympics trailer and although the audio announcement itself is shared across all channels, the onscreen text is updated to match the brand of the channel airing it.
E4 (Promo) - 2016
E4 (ECP) - 2016
E4 (E-Sting - Wooly Package) - 2015
The E-Stings concept survived almost completely unchanged after the 2013 rebrand - the only real change being the font at the end being updated to the new house style, but retaining the same sound effect. This E-sting was introduced as part of the 2015 competition, and features an old lady giving a very special gift. Despite the usual 2 year cycle of the E-Sting competition, no new competition was held in 2017, with the 2015 batch continuing beyond this, before they were dropped completely with the 2018 rebrand of the channel.
