E4 - 2018 Onwards

A brand new look for E4 appeared on September 27th 2018, bringing a new logo to feature the original Channel 4 blocks more prominently. Given the E4 logo was an integral part of the old idents, new idents were inevitable for the station. The new branding switched over during the off-air slide shortly before 6am.

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The first new ident featuring a spacestation shaped like the new E4 logo was aired into the 6am junction. With the announcement even acknowledging the change in presentation.

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The E4 logo is built on a construction site by a bunch of animated people.

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A near perfect recreation of the original Channel 4 blocks for E4, just made entirely out of chips to give it that E4 twist.

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Various people and creatures pop out of the holes that make up a giant E4 logo here.

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The first airing of the new Wickerman ident on E4. Used into the 8am junction on launch day.

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The new menu style for E4 from the September 2018 rebrand. The textual layout has been made even simpler now to show what's coming up.

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The same 5 idents were repeated throughout the rest of the launch day. Albeit with some interesting announcements played out. Here the 'holes' ident complete with comment on the use of daytime generic continuity.

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Another use of the space station ident, but here with a CA anno about it lighting up the E part of the logo on cue.

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The next new ident for E4 finally appeared in the evening, in the 8.30pm slot. Possibly due to it's slightly raunchier content. Two felines get... friendly with one another.

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A late debut for the next ident. E4's 'kebab' ident first aired in the 10pm junction on launch day. Looking more like an old E-Sting than an ident, a smiley kebab gets hotter and hotter until his face is cut off. Whether this is destined to be another late-night-only one we shall see...

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A 2D animated ident, aired here on the 29th September. Various animals engage in social media activities whilst trying to keep up with all the latest fashions.

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Another animated ident for E4, this time set on the ocean floor. With all those usual things you'd expect to find underwater if E4 were involved. Aired here on the third day of the new look.

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The longer 30 second edit of the Ocean/Underwater ident for E4.

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Airing in the 9pm junction on 30th September, BBC Two aren't the only channel to launch a new ident with a fluffy creature. Except this one drinks the purple essence of others and then spawns fresh progeny. All what you'd expect from E4!

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The updated ECP style for E4 from September 2018 breaks with the traditional left/right layout used by Channel 4 elsewhere, now preferring to trailer programmes underneath. This also means any own-produced shows for 4 for the last decade or 2 have to have their credits squashed vertically as the end credit guidelines only leave the right hand side of the screen clear for overlaying the ECP.

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The updated 2018 promo style for E4 after their rebrand. Trailers which had been airing before the rebrand were double produced in both the old and new look.

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Another example of the promo style for E4 from the 2018 rebrand.

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Break bumpers on E4 after the September 2018 rebrand now contain simple animations of the E and the Channel 4 blocks interacting in some way, and each one has a white on purple and a purple on white variant. In this one, the E turns into bubbles, leaving the remaining 4 blocks to collapse.

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Bubbles again, this time purple against a white background.

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The E of the logo explodes like glitter in this E4 break bumper.

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The white background version of the glitter bumper.

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Fluidic goo makes up the E of the logo in this bumper, with a purple background.

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The E becomes more fluidic in nature for this break bumper for the channel.

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The E4 logo is made from tentacles in this bumper, this time with a purple background.

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Purple tentacles suddenly emerge from the E of the logo for this bumper.

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Worms make up the E of the logo this time round. The purple background version here.

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The white background version of the worms break bumper, with the worms making up the E of the channel logo.

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For this break bumper, the shape of the E is squeezed out from rest of the logo.

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The white background version of the extrude effect bumper for E4.

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The E in the break bumper this time is made from purple sand, which suddenly falls apart.

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The somewhat elusive 16th bumper for E4, featuring white sand against a purple background. Unlike the others at launch which all had 2 regularly appearing colour variations, only the white background version of the sand bumper could be found over countless recordings in the initial weeks, leading some of us to believe it didn't launch with the rest. Finally captured here in January 2019, although whether it was there from the start remains uncertain. There are also some slight differences in the animation between this and its inverse colour version.

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The E of the E4 logo oozes with a substance in this break bumper. White background version here.

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The purple background version of the 'ooze' break bumper, where the E appears to leak a substance.

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To mark National Coming Out Day, E4 replaced their continuity links with specially pre-recorded messages throughout October 11th 2018 in association with LGBT rights charity Stonewall. Adele Roberts from Radio 1 provides a message here over the construction ident.

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Ollie Locke from Made In Chelsea provides the National Coming Out Day message over the Wickerman ident.

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Comedian Suzy Ruffell provides a message over the Chips ident for E4 on National Coming Out Day 2018.

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Another National Coming Out Day link from E4, this time with film director Dustin Lance Black providing his own message.

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The Animals/Social Media ident, this time with Tom Allen providing a message for National Coming Out Day in October 2018.

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Annie Wallace from Hollyoaks provides a National Coming Out Day message over the Ocean ident. Appropriately into Hollyoaks itself, although with no reference to the programme so the regular announcer chimes in at the very end.

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Another ident to mark National Coming Out Day. This time the Creatures one features a message from broadcaster June Sarpong.

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The end of October saw the next of the new idents appear on E4. In another surreal addition, the scene focuses in on various characters, showing parties happening in each person's mouth.

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Another new ident from the end of October 2018. This time round an obstacle course features, with an odd reward at the end.

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A group of powerful beings summon the great E4 in the sky to take them away in another new ident from the end of October 2018.

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Another ident introduced at the end of October 2018 features a purple anthropomorphic dog pulling up in the woods with a special key to create the E4 logo.

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A pirate follows a treasure map to an island in this late-October addition to the ident set... only to find someone has already beaten him to the E4 treasure.

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One more ident introduced in the late October batch. This time around a robot wielding the immense power of E4 comes down to stop a monster invasion. Before deciding to do some dancing. As you do! Complete with some trademark E4 continuity humour here to try and explain the US Midterm Elections...

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Various creatures go into a machine to form some hybrids in the latest E4 ident, introduced in December 2018. Although never try and combine anything with a 4!

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E4 turned 18 on January 18th 2019. An appropriate Happy Birthday continuity link here makes note of the occasion in the 6pm junction on that day.

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An additional continuity announcement over E4's generic animated wallpaper, warning about strong content. This approach is used to return from breaks in programming where it's felt that someone tuning in to the channel who had missed the start of show announcement may require the additional warning.

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The Adult Swim programming strand found a new UK home on E4 on Friday Nights from February 2019. The usual E4 idents were used, but with new short stings being used on the channel to link the two brands together. Dancing teddybear-headed people in this one.

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A UFO makes up the second E4 Adult Swim sting.

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A special 'Adult Swim Fridays' branded break bumper from the new E4 strand.

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Cycling creatures and chinese lanterns with legs feature in this E4 Adult Swim sting.

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Pixel art makes up this Adult Swim sting for E4.

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The 80s aerobic bears are back for another E4 Adult Swim sting.

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Stuffed animal toys in a gym for another Adult Swim Fridays sting. Shortly after launch of the strand on E4, the second black Adult Swim logo was moved to allow the insertion of an additional sponsorship message for Peperami.

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E4's first new ident for 2019 appeared in March 2019. This time round featuring action figures in a battle scene, frozen in a moment in time.

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Another new E4 ident, first introduced in late June 2019. This time around a lumberjack cuts down candy trees on a giant sugar-coated world.

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Another fun announcement from Pete at E4, bringing everyone The Shopping Forecast.

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A brief mention from continuity into the 6pm junction to mark E4's 20th Birthday on January 18th 2021.

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In June 2022 it was announced that the channel would be replaced on Freeview by a spinoff E4 general entertainment channel known as 'E4 Extra' (or Xtra depending on how stylised), with the 4Music brand being pulled back to satellite only as a music-focused channel replacing Box Hits. This trailer for the new spinoff channel appeared in late June.

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