More4

The run up to launch saw a heavy marketing campaign, playing on the fact More4 would be targetted towards an older age group than their E4 offering by using raunchy poster advertising alongside the slogan 'A New Adult Entertainment Channel From 4'. This mammoth 4 minute long trailer which began airing on the channel prior to launch follows a similar style to that, highlighting some of the best More4 has to offer.

Launch night of the channel and, as with most modern channel launches, it was a quiet affair with an ident followed a slightly edited version of the above launch promotion being played out. Here follows that first ident.

The idents on More4 are made up from a series of green shapes animation in various ways to make up the 4 of the logo, a likely subtle reference to the Channel 4 idents of old being made up from coloured blocks animating differently (indeed not so subtle when they added the colours to the More4 ident for Channel 4's birthday in 2007). Some of them, like this one, also feature short anecdotes from various people, though it's not always clear whether this is part of the ident or an immediately preceeding trailer (the fact the music continues over both would suggest the former option).

An example here of the rundown menu, identical in style to the Channel 4 menu, just with More4's own colours and font.

Another ident, this time solely graphical without the preceeding anecdote.

One of the original flagship programmes of the Channel-4-owned More4 channel, which launched on Digital in 2005, was a special bulletin known as More4 News, and was quite a coup for ITN at the time. Basically running immediately after the usual Channel 4 News on the main channel, it offered the news from a more international perspective. The same studio was used, just with a new presenter, new graphics and a remixed set of titles. The programme was eventually axed in 2009 as part of cost cutting measures at Channel 4. Watch out for the amazingly smooth transition from graphics to actual studio shot at the end.

Green circles bounce up and down in this More4 ident.

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The green circles slowly form lines and rotate in the background for this ident.

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The green circles form slightly out of focus lines which then brush backwards and forwards for this ident.

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The circles form intercrossing horizontal and vertical lines in the background of the More4 ident this time. This particular link leading in to the final edition of More4 news in December 2009.

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A look back at some hard hitting reports and tricks of the trade aired as part of a package for the last More 4 News in December 2009. Despite being a well respected extension to the regular Channel 4 News, the cost for a commercial broadcaster in producing a news programme for their digital offshoot channel with a much smaller viewership was ultimately unsustainable. The show finally came to an end at the end of 2009 as part of cutbacks across the Channel 4 News budget.

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Jon Snow, Tony Robinson, Kevin McCloud and David Starkey feature in this trailer for More4 from 2009 promoting the channel as quite clever. With the locals tired of the four always knowing the answers to all questions, they find themselves barred from taking part in the local pub quiz. But they're not going to let that get in the way of things.

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More4 saw it's first major rebrand in January 2012. Out was the old logo and all the shades of green, in favour of a new logo formed of triangles of coloured paper. This variant features the paper triangles on a beach.

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The coloured triangles are all in a café this time. Possibly the same café from E4, before it was hit hard by the recession.

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The coloured triangular cards are sitting out in the street this time round. Careful now - if you leave them there too long, someone is liable to clamp them. Just ask Dave!

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The sticky notes are attached to a tree in this More4 ident. One of the regular set, despite being mixed in with the Christmas idents in 2017.

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The 2017 end credit promotion style for More4 features the programmes 'flipping' over between one another.

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The Christmas More4 Idents following the coloured flip cards style were first introduced in 2012, and have been used every Christmas since. Two variations exist, one set at night, and one set in the daytime. Featured here is the 2017 airing of the night time version.

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The daytime version of the More4 Christmas ident, used from 2012-2017.

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The festive break bumper for More4.

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A seasonal promotion for Christmas 2017 on More4, using an animated style between clips of shows on the channel.

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Like the other Channel 4 channels, More4 received a new logo to bring in the 4 blocks in September 2018. The idents had the new logo overlaid, but otherwise remained the same paper cutout style that had been in use before. Here the first junction of the new look, featuring the channel off-air slide, first promo and first use of the beach ident.

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The second of the refreshed idents for More4, featuring the boat ident.

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More4's Café ident sees the new 2018 logo after the September 2018 refresh for the channel.

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The updated version of the tree ident for More4 with their post-September-2018 logo.

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Another refreshed ident for More4. The staircase ident now features the new channel logo from September 2018.

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The 'street' version of the More4 ident is treated to the new blocks-based logo from September 2018.

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The updated ECP style for More4 after September 2018. Remaining almost identical to before, just with the new logo added on.

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The new break bumpers from September 2018 are quite simple and feature the updated More4 logo in the middle of a white screen.

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Unsurprisingly given how little reworking had been done for the main refresh, for Christmas 2018 More4 reintroduced the same two idents as used every year since 2012. Just now updated with the new blocks-style More4 logo. These first appeared mid-December on the channel. The daylight version of their tree ident here.

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The nighttime version of the Christmas Tree ident, updated for Christmas 2018 with More4's refreshed logo. Complete with a pre-recorded announcement being cut off prematurely by playout.

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The dark grey version of the More4 break bumper for Christmas 2018. Updated with the new blocks logo and different ice effects, but still following the same style as in previous years.

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The light/white version of More4's break bumper for Christmas 2018.

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A festive trailer from More4 promoting some of the repeats to look forward to on the channel for Christmas 2018.

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A general channel promo for More4 from 2022, largely aired to give them a chance to show off the latest token broadcast award win at the end.

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