ITVBe

Idents on ITVBe are visually quite simple and consist of various objects floating over a coloured background. Diamonds float in the background to this ident.

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Lots of dolly mixture sweets float past in the background for this ITVBe ident.

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Popcorn floats around over a turquoise background this time.

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For this ITVBe ident, lots of doughnuts are the star.

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A purple background with balloons floating over the top for ITVBe. People are always saying how good the balloon idents were, so you all brought this upon yourselves!

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One of several bumpers to feature 'selfie' style photos, in an attempt to show just how amazingly hip and in with dat social networking generation ITVBe are. This style is sometimes used in and out of breaks, and sometimes used to just separate other presentation elements.

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Another photo break bumper, this time with thanks to good old Simon L.

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A third photo bumper for ITVBe, this time with thanks to Mariana C.

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The promo style for ITVBe, here promoting a staple for the channel The Only Way is Essex.

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A fullscreen menu from ITVBe, showing programmes coming up later on the channel. Different backgrounds exist based upon the main idents.

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Similarly the ECP style for the channel is based off the same ident themes. Here using the balloon background.

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In September 2018, ITV launched its first block of children's programming away from the CITV brand for some time, surprisingly on ITVBe. Branding it up as 'Little Be', the 3 hour block was designed for showing pre-school targeted programming with surrounding presentation to match. The opener starts with the ITVBe logo transitioning using it's usual 'rings' animation to a night sky, which turns to daylight to reveal the simple Little Be shapes against a white background. These 3 shapes always finish at the same point, allowing seamless transitions between idents and break bumpers, similar to how the main ITV logo had worked when initially introduced in 2013.

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The closing animation for the Little Be block is essentially the same as the opening one, just played in reverse. The closing sequence from the first day of operation here, before leading into the first regular ITVBe continuity link.

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Idents for Little Be consist of the 3 shapes animating in various ways. The smaller purple shape usually represents an object, which the two larger blue and pink shapes (representing parent and child) then interact with in some way. Here the purple shape becomes a balloon.

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The purple shape forms a ball this time which is then bounced back and forth between the two characters.

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For this ident, the purple shape forms a small creature which is then chased back and forth by the child across the screen.

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Another Little Be ident, this time round with the 'child' shape skillfully bouncing a ball on it's head.

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For this Little Be ident, the smaller be bounces on the lap of the larger be.

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The larger be blows out lots of small purple bubbles in this ident, with all but one of them then popping.

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The Little Be shapes are all bouncing on an invisible trampoline this time round (or possibly just the mattress of a bed, depending on how cheap they're feeling).

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Multiple coloured variants of the logo exist for break bumpers during the block. Here a yellow variation of the Little Be logo, with the channel name's jingle played.

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A green version of the Little Be logo for this break bumper.

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A blue variation on the break bumper.

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Similar to the style used on the main ITV channel, break bumpers animate either forward or in reverse depending on the side of the break. Meaning they'll always start or finish in a state which links up to the continuous flow of other presentation elements in the block. The yellow version going into a break here is the same as the out of break bumper, just played in the opposite direction to end on the logo this time.

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A promotion for Little Be, designed for use both inside and outside the block. After showing the connections to ITVBe, it highlights some of the shows that can be seen on the new children's strand.

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An example of the next slide style used during the Little Be block. One of the few elements on the block which doesn't flow quite as seamlessly into the other pres elements.

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A short sequence for Little Be which uses the animated shapes of the channel to add in an educational element. Here teaching letters of the alphabet. It's not quite ITV Schools, but it's the next best thing!

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Another 'learning is fun' slot for Little Be. This time not focusing on letters of the alphabet, but instead taking a look at shapes or US defense buildings.

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Alongside all the other ITV channels, ITV Be adopted the common ident set and branding from November 15th 2022. In their version of the train station ident, someone on the train attempts to get the attention of someone on the platform.

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ITV Be's version of the rural ident features a tractor and some bales of hay.

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For ITV Be's version of the 'café' ident, giant cats and rabbits are eating outside. Either that, or the café is just FAR AWAY!

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ITV Be's variation of the 'beach' ident was also added in early 2023, in line with the other ITV channels. Featuring a bride at the beach this time, a shot which had come up in some of the information leaked during initial filming a few months prior.

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