ITV 2019-2022 (Jan-Mar 19)
On January 1st 2019 ITV launched a brand new set of idents, as part of an overall small refresh of the channel after nearly 6 years. Known under the project name 'Project 52' and officially referred to onscreen as 'ITV Creates', a new artist was sought to produce their own interpretation of the ITV logo for every week throughout 2019, in an unusually artistic twist for ITV.
General presentation, and the first batch of idents, airing from January through to the end of March are featured below.
ITV (Ravi Deepres) - 2019
ITV (Ravi Deepres) - 2019
ITV (Ravi Deepres) - 2019
ITV (Ravi Deepres) - 2019
ITV (Ravi Deepres) - 2019
UTV - 2019
With the new refresh for ITV from January 1st, the big question on everyone's lips (or everyone with an interest in TV pres anyway) was what would happen to their fellow-owned UTV station. The answer was revealed in the same 9.25 junction on January 1st, as they continued to air their existing idents based on the previous ITV package, with pre-recorded regional continuity. Other presentation elements such as trailers and break bumpers were refreshed in the new cutout style from ITV.
ITV (Promo) - 2019
ITV (Promo) - 2019
ITV (Break) - 2019
ITV (Break) - 2019
ITV (Break) - 2019
ITV (Break) - 2019
ITV (Break) - 2019
ITV (Break) - 2019
ITV (Break) - 2019
ITV (ECP) - 2019
ITV (Menu) - 2019
ITV (Short Promo) - 2019
ITV (Good Morning Britain) - 2019
ITV (Sutapa Biswas) - 2019
ITV (Sutapa Biswas) - 2019
ITV (Sutapa Biswas) - 2019
ITV (Sutapa Biswas) - 2019
ITV (Sutapa Biswas) - 2019
ITV (James Brunt) - 2019
ITV (James Brunt) - 2019
ITV (James Brunt) - 2019
ITV (James Brunt) - 2019
ITV (James Brunt) - 2019
ITV (Patricia Volk) - 2019
ITV (Patricia Volk) - 2019
ITV (Patricia Volk) - 2019
ITV (Patricia Volk) - 2019
ITV (Patricia Volk) - 2019
ITV (Patricia Volk) - 2019
ITV (Mark Titchner) - 2019
ITV (Mark Titchner) - 2019
ITV (Mark Titchner) - 2019
ITV (Mark Titchner) - 2019
ITV (Mark Titchner) - 2019
ITV (Mark Titchner) - 2019
A third construction ident for Mark Titchner, and his sixth for ITV Creates in total. Once again reusing similar shots to the other construction ones, albeit this time ending on a more zoomed in shot of the ITV logo. You almost wonder if by this point it was more of an exercise in using up the spare piece of music that was still available to them.
ITV (Katrina Russell-Adams) - 2019
ITV (Katrina Russell-Adams) - 2019
ITV (Katrina Russell-Adams) - 2019
ITV (Katrina Russell-Adams) - 2019
ITV (Kristina Veasey) - 2019
ITV (Kristina Veasey) - 2019
ITV (Kristina Veasey) - 2019
ITV (Kristina Veasey) - 2019
ITV (Kristina Veasey) - 2019
ITV (James Alec Hardy) - 2019
ITV (James Alec Hardy) - 2019
ITV (James Alec Hardy) - 2019
ITV (James Alec Hardy) - 2019
ITV (James Alec Hardy) - 2019
ITV (James Alec Hardy) - 2019
ITV (Alec Stevens) - 2019
Week 9 of ITV Creates, starting on February 25th, was the first week not to have been revealed in the original late December press release. Featuring work by Alec Stevens, the idea this time is a small sculpted version of the ITV logo with ridges which when lit (and you squint really hard) represents an old cue dot.