STV2 2017-2018
STV2 was launched in April 2017 by STV, and technically represented their second attempt at a second terrestrial channel after the shortlived S2 some years earlier using space that was later sold to ITV plc for ITV2. This time round the station was a little different in that it was actually an amalgamation of local licences STV had been building up. Whilst ITV decided to distance themselves from the local city licences in England and Wales, leaving them to smaller companies like Made in Television to bid for, in Scotland STV bid for and initially won every city licence advertised. Whilst originally the stations were launched as independent stations in Edinburgh and Glasgow, in Spring 2017 STV brought them all together as a national STV2 service, with the local commitments then broadcast across the network. This change allowed an increased budget for original productions, access to STV's extensive archive, and improved the ability to cross-promote them from the main STV channel. As well as giving them an opportunity to launch a full international news program, which largely consisted of repackaging ITN reports from the ITV Evening News.
Despite having access to much larger resources than any other 'local' station, the ability to promote from their main channel, and winning awards for shows such as Live at Five, the station failed to attract viewers and haemorrhaged money. Little over a year later as part of a major reshuffle by new chief executive Simon Pitts, the station was axed with the loss of 25 jobs. It closed for the final time at the end of June 2018, with a special edition of Live at Five looking back over the life of the station. The local Scottish licences were quickly passed to That's TV - the shoestring local TV operation already broadcasting across much of England and Wales.
STV2 (Channel Promo) - 2017
Using the same footage as the channel idents, lots of people are filmed around Scotland giving their views on what makes Scotland great. All as part of a trailer for the new STV2 channel, which could be produced a little more extravagantly than most local stations due to having the backing of STV behind them.
STV2 - 2017
The ident style on STV2 is almost identical to that of their bigger brother, but with a different coloured triangle interacting with all footage present. Most of the footage itself all appears to have been shot at the same time as the main launch promo, where people talk about what they love about Scotland. People in dodgems, playing games and lovers all feature in this ident, with a fairly generic announcement.
STV2 - 2017
STV2 - 2017
STV2 - 2017
STV2 - 2017
STV2 - 2017
STV2 - 2017
STV2 (Promo) - 2017
STV2 (Break Bumper) - 2017
STV News Tonight (Closure Report) - 2018
STV News Tonight (Final Edition Close) - 2018
The closing minutes to the final edition of the national STV News Tonight programme for STV2 as the channel prepared for closure at the end of June. Taking a look back at stories that had been covered on the programme in the short time it was on air, before throwing the script into the air as the camera pans out one final time.
