U&Drama 2024-Present

As part of the rebrand of the UKTV network of channels, Drama was rebranded as U&Drama on 16th July 2024. Presentation was largely the same as it had been before, just with the new logo applied. However only the later idents from 2022 onwards were carried across, with the original 2013 set being retired.

U&Drama (Street) - 2024

On 16th July 2024, U&Drama welcomed viewers to the rebranded channel with a long version of the Street Party ident. The same as it had been before, just with the new logo overlaid.


U&Drama (Street - Short) - 2024

The short daytime version of the 'street' ident, now with the U&Drama name overlaid instead.


U&Drama (Chase) - 2024

The longer version of the police chase ident for U&Drama, used from July 2024.


U&Drama (Chase - Short) - 2024

The short version of the police chase ident sees the U&Drama treatment, from July 2024.


U&Drama (Boats) - 2024

The longer version of the boats ident for U&Drama, featuring waves crashing which are missing from the shorter variant. Complete here with special launch day continuity, although this was used later in the morning.


U&Drama (Boats - Short) - 2024

Boats are still present, but no signs of the crashing waves in the short version of this ident, now updated with the U&Drama name.


U&Drama (Blossoms) - 2024

The long version garden blossom ident for U&Drama, as it appeared after the reversioning in July 2024.


U&Drama (Fire) - 2024

Long version of the fire ident, now in its reversioned U&Drama form.


U&Drama (ECP) - 2024

An example of the updated End Credit Promotion style used on U&Drama from July 2024.


U&Drama (Promo) - 2024

The updated promo style for U&Drama, in regular use from July 16th although it had been seen prior to the switchover.


U&Drama (Menu) - 2024

The refreshed standalone menu style for U&Drama, here giving a rundown of programmes on the channel that afternoon.


U&Drama (Break - Purple) - 2024

A new logo meant new break bumpers for the U&Drama channel too. Purple logos will just never catch on you know!


U&Drama (Break - Fire) - 2024

Another U&Drama break bumper, this time based on the fire ident which had only been recently introduced before the rebrand.


U&Drama (Break - Chase) - 2024

A break bumper for U&Drama based on the police chase ident.


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